Alright there’s a lot here because I love design a lot, so brace yourself. Also I didn’t realize that we were only supposed to do four, and I… well I did all but one. opps. Guess I’ll read more carefully next time, but I really didn’t mind because I enjoy design so much. And another note. Most of my finds are from online simply because I follow a lot of art and design blogs so my favorite designs are mostly things I’ve found on the internet. And I probably spent just as much, if not more, time tracking these down than somebody who went around their house with a camera, so I don’t see any problem with it.


  • color

For color I want to look at this short CalArts student video by Jacob Streilein because I think that animation is a wonderful way to show design and creativity, and I’m too in love with the use of color in this. At the beginning you see a lot of drab desaturated colors and grays, really giving off a low key mopey mood. Then you’re taken to the school with cool bright greens, pinks, purples, and blues. All of the characters and scenery match in this color scheme except for one kid, Sid. He wears yellow, which is normally a cheerful color, but here it is used as brash and overbearing. The children’s visions of a man in the woods follows the same color scheme except darker. The next time we really see yellow is in the angry text messages that are the product of Sid’s lie. And from this point on the use of yellow is ever increasing, showing the growing tension. The colors in the end are darker, warmer, and angrier. Then the very last shot is entirely in yellow to show that the teacher is tense and that Sid’s lie has come full circle.

  • typography

Isn’t this just amazing? I found it on a design blog I follow called betype, and it’s part of a campaign to celebrate the fiftieth anniversary of the ‘Charlie and the Chocolate Factory.’ I picked this one for my typography example because the way the words are written is the entire point of the design. The top font is more playful and very rounded; whereas, the lower one is thinner in contrast and sharper to help get the message across.

  • metaphors/symbols

I found a stockpile of logos this designer created on behance. With logos you have to be very symbol heavy to show what it is you’re representing. In the one I’ve featured here, it shows how he took the idea of a camera and blended it with the initials of the photographer he was creating a logo for. If you look at all his logos you see how excellent his use of symbols is. With most of them you can make a pretty sure guess as to what the logo is for.

  • minimalism & use of space

I think that these buttons I found on behance are a good example of minimalistic design. The lines are all the same width and the designer uses color sparingly so they have to be more careful with what they choose and the end result is just as effective as if the design would have spent hours drawing realistic pictures, if not more successful because the minimal effect makes it more light and playful in this case.

  • form/function/message

Here’s another I found on betype. I liked how the designer chose to form the word ‘cox’, the name of the architecture company, and how it was spread out on the page. I think that the spread is varied, but not so much that it looks odd. I think that it helps to get the message across as well. It’s a creative architecture company, so they laid out the spread in a non-standard way.

  • balance

For balance I had a harder time coming up with something. but then I looked over at the empty starbucks cup on my desk and couldn’t think of anything else cause I got this dumb logo stuck in my head. But you’ve got to admit the logo is well balanced. It’s a perfect example of symmetrical balance. They even gave the mermaid two tails just so it would be balanced.

  • rhythm

This is a part of the intro for the show ‘Man Seeking Woman’ on FX, done by Elliot Lim. I haven’t actually seen the show, but for some reason I found the intro on my tumblr dashboard, and I really liked it. I think the repeated patterns give it a sense of rhythm that flows through the whole intro.

  • dominance

Dominance is all about where your eyes go first, where the focus is. In this example, the dominating part is the text that says ‘no art today’ in large font. It commands your attention to the page, so you get the point right away before you read the details.

  • unity

Okay can we just take a minute to admire this beautiful color scheme? beautiful. beautiful. Most of the hues are the same level of saturation, except for the dark magenta and the white, and I think that helps to unify the illustration. There’s something about the style of it too that just pulls it all together, like the geometric divisions of color that are repeated through the illustration, or the waves and curves that all seem perfectly round. Unity is about different principles, like color scheme and rhythm, coming together to make the piece whole.

1 Comment

  1. Brilliantly demonstrated, I love you did a found design safari, great stuff. The unity example is really perfect.

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